Online Dating Industry Revenues

2001: USD 72 million
2002: USD 313 million
2003: to be published
2004: to be earned 🙂

Online dating sites attract about 20% of the Internet population, and Jupiter Research predicts huge growth. Last year Jupiter estimated that 17.2 million people viewed online personals and 2.5 million of them paid for online ads. In 2006, Jupiter predicts, 27.4 million will
view online personals and 5.2 million will pay for ads.”

Jupiter Research expects online dating sites to continue to grow from US$313 million in revenue in 2002 to an estimated $642 million by 2007 – over 100%.

“In fact, the popularity of online dating allowed service providers to reap an estimated US$313 million in revenue in 2002, according to Jupiter Research, and is expected to continue to bloom, raking in an estimated $642 million by 2007.”

“Over 16.3 million people visited online personals sites during 2002, according to Jupiter Research, and as the medium becomes more socially acceptable, that number is expected to grow.”

“The leader,, reported a 154 percent growth in revenue, from $49.3 million in 2001 to $125.2 million in 2002, according to Trish McDermott, the company’s vice president of romance. charges $24.95 for a monthly membership, which allows subscribers to send
e-mails to potential dating partners. (search) visitors can post profiles or search the database for free.“