Online dating sites have increasingly become popular and are now being seen as an avenue to expand beyond known social networks.

Last quarter, and have reported a 30% rise in subscribers, revenue, and profitability. Similarly, eHarmony is growing speedily in the US and abroad, earning subscription revenue of about USD 250 million.

Demographically speaking, fifty to sixty olds are visiting online dating sites more often than the younger people. Growth of smatphones too is frequently engaging people to online dating sites.

Spark Networks that owns JDate and other niche online dating sites affirms that is growing rapidly as more baby boomers head towards retirement. This is because they have more spare time to spend on online dating sites, while searching for companions.

Photo source Ed Yourdon

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